Scrum

Develop and release a WebApp in 4 days

I was pretty impressed back in July by the marketing coup performed by Carsonified, a Web Design startup based in the UK. In short: 4 people developed a fully functional Web application in just 4 days, when 5 others took care of PR and Marketing (!).

I thought this was a good example of New New Product Development [PDF] which involves, in the words of Takeuchi and Nonaka, “built-in instability, self-organizing teams, overlapping development phases, “multilearning”, subtle control and organizational transfer of learning.”

That’s how you do it today: develop and deliver a product quick, let the users use it and give you valuable feedback while you focus on incrementally adding new features! Just don’t wait to have the perfect product or someone else will be eating your lunch!

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