Develop and release a WebApp in 4 days
Scrum | (0)
I was pretty impressed back in July by the marketing coup performed by Carsonified, a Web Design startup based in the UK. In short: 4 people developed a fully functional Web application in just 4 days, when 5 others took care of PR and Marketing (!).
I thought this was a good example of New New Product Development [PDF] which involves, in the words of Takeuchi and Nonaka, "built-in instability, self-organizing teams, overlapping development phases, "multilearning", subtle control and organizational transfer of learning."
That's how you do it today: develop and deliver a product quick, let the users use it and give ...